Find the meaning of life of each brand.
Improve the performance of brands and their impact on business.
Connect brands and consumers in a relevant, distinct and ethical way.
who are we
We add intelligence and innovation to brands comunication and marketing activities.
Created in 2007, we are the first Portuguese company specialist in marketing and communication strategy.
We like new paradigms and are driven by the constant need to change and adapt to a world that, day after day, shows no signs of slowing down. We believe that business success lies in the ability to reinvent and innovate. We feel good in an environment that changes every minute. That’s what makes us tick.
Skills
Multidisciplinarity
based on 4 pillars
01.
Strategy
We have developed a set of tools and procedures to help us improve brand performance.
03.
Design
We transform strategy into graphic and digital design.
02.
Research
We use Brand Matrix, a proprietary marketing tool that improves brand performance and also quali-quanti research to validate strategy and creativity.
04.
Advertising
Strategy is at the core of our advertising communication, online and offline.
Miguel Velhinho
The founder of
Projecto Manhattan
Miguel made most of his career in the advertising industry, starting in 1989 as an account executive for Lintas and DMB&B agencies. A taste for strategy lead him to account planning at Young & Rubicam Portugal, where he worked for nine years, becoming executive director and partner of this agency.
In the year Y&R reached the first place in the agencies ranking, Miguel left for another challenge, becoming the general manager of DDB Lisboa, where he stayed for four years, bringing this agency to the industry Top 10.
In 2007 he joined, as general manager, the organisation of the global event that took place on 07.07.2007, The New 7 Wonders of the World,
Also in 2007, he launched Projecto Manhattan: the first company specialized in marketing and communication strategy in the Portuguese market.
Miguel has a vast experience in a multitude of industries: banking and finance; insurance; automobile; food and beverages; household appliances; telecommunications; social media; e-commerce; IGO’s; NGO’s; tourism; clothing; sports equipment; cleaning products; cosmetics; pharmaceutical; fuels and lubricants; optics; social solidarity; television chains; hyper and supermarkets; watchmaking; health; etc.
Services
At the base of any effective communication activity that generates results, there is always a solid strategic work that clearly guides the creative team or the marketing team towards a concrete, tangible, clearly expressed goal that is equally relevant and differentiating for its target audience. That’s why we have developed a series of services that guarantee that the pursuit of a marketing and communication goal is carried out surgically, without wasting time for the parties involved in the process of creating and selling effectively.
Brand New
Idea Generation Lab
Through target consumers, we create new business opportunities for brands, giving rise to new concepts of products or services, new ways of using them or new positioning opportunities.
Brand Ops
Branding & Naming
Brand architecture strategy. Generation of names and identities for brands.
Healthmeter
Brand Audits
Brand image analysis among specific customer segments to assess and monitor the health status of brands.
Big Bang
Innovation Generator
Identification of potential insights and positioning; development and validation of brand positioning; generating and validating customer insights; brand and product portfolio management.
Brand Comm Optimizer
Improving Communication
Development and optimisation of communication strategies; evaluation of campaigns, promotions, packaging, graphic design, with your target consumer in order to improve their effectiveness.
Landscaper
Competitive Environment Analysis
Sectoral analysis of specific markets featuring various aspects of the marketing mix.
Biz Scoping
Oportunity Identification
Consumer mindset assessment; identification of brand positioning and communication opportunities.
Briefing Cruncher
Strategic Input for Creativity
Increase he creative response effectiveness through the analysis and interpretation of the marketing briefing and the construction of a communication briefing; Development of brand communication platforms.
New Biz Optimizer
Strategy for New Business Pitches
Support and organisation of new business pitch proposals: from developing the communication strategy to organising the pitch proposal.
The strategy we develop is based on knowledge and intuition. Sheer intuition makes the planning exercise too arbitrary; Exhaustive information makes the planning exercise too mechanical. That’s why we use research to make our strategies more robust.
National Brand Study
A marketing tool for marketeers and brand managers that helps to increase brand performance.
Qualitative Research
Qualitative research studies usually carried out on a fast pace, adapted to the tackle specific objectives: evaluation of insights, concepts, specific creativity or campaigns.
Qualiquanti Reasearch
Large qualitative research studies among broad consumer segments, combining the richness of qualitative data with the robustness of of quantitative samples.
We develop strategically based design solutions, in different design areas.
Graphical Design
Packaging Design
Web Design
We bring our strategies to live through advertising campaigns for online and offline media.
Is a marketing tool for brand managers and marketing managers.
Created by Projecto Manhattan and implemented in partnership with the market research company Intercampus, Brand Matrix is a market research study that analyses brands operating in the national market, providing a detailed brand diagnosis and providing clues to improve their future performance.
Brand Matrix has two versions: the annual wave, carried out at national level among the consumer population with a wide range of brands and market categories; and the mini-wave, made exclusively for brands in a given market category in a specific period of time.
How it works
We believe that the success of brands is determined by the relationship of the 4 essential powers that each brand has among consumers:
Standout – how well brands stand out from each other in the consumer’s mind.
Relevance – to what extent are brands relevant in the daily lives of consumers.
Popularity – the extent to which brands generate a good opinion among consumers.
Proximity – to what extent brands are present in consumers’ lives.
The combination of Highlight and Relevance gives us the ENERGY of the brand, that is, the potential that the brand has to grow)
The combination of Popularity and Proximity gives us the DIMENSION of the brand: what it has conquered in the consumer’s mind until today.
Crossing the Energy with the Dimension of a brand gives us its position in the matrix and provides us with a set of insights about the current situation of the brand and its future potential. Each quadrant of the matrix has its specific brand profile.
Brand Matrix also gives us a detailed set of information about the brand across various segments: Total Population, Gender, Age, Social Class, Region.
Want to know more about Brand Matrix? Contact us.
Our brands
The diversity of the brands we work with is a demonstration of the know-how and flexibility we have when working with different market categories.
Contacts
Office
Travessa Particular à Rua da Centieira, 5
1800-300 Lisboa
